New product and brand management marketing engineering applications

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Bibliographic Details
Main Authors:	Lilien, Gary L 1946- (Author), Rangaswamy, Arvind (Author)
Format:	Book
Language:	English
Published:	Reading, Massachusetts Addison-Wesley 1999
Subjects:	New products > Management Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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245	1	1	\|a New product and brand management \|b marketing engineering applications \|c Gary L. Lilien, Arvind Rangaswamy
264	#	1	\|a Reading, Massachusetts \|b Addison-Wesley \|c 1999
264	#	4	\|c ©1999
300	#	#	\|a vii, 149 pages \|b illustrations \|c 26 cm. \|e 1 compact disk (4 3/4 in.)
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500	#	#	\|a Includes index
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700	1	#	\|a Rangaswamy, Arvind \|e author
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