Services marketing a strategic approach
In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concep...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
1998
©1998 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-202574 | ||
| 005 | 20211030153659 | ||
| 020 | # | # | |a 0131065270 |q paperback |
| 020 | # | # | |a 9780131065277 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HD9981.5 |b .G66 1998 |
| 100 | 1 | # | |a Goncalves, Karen P |e author |
| 245 | 1 | 1 | |a Services marketing |b a strategic approach |c Karen P. Goncalves |
| 264 | # | 1 | |a Upper Saddle River, New Jersey |b Prentice Hall |c 1998 |
| 264 | # | 1 | |c ©1998 |
| 300 | # | # | |a xiii, 225 pages |b illustrations |c 24 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concepts basic to the understanding of services marketing. *Offers strong pedagogical support designed to aid both readers and instructors, including; - Examples - Cases - In-class exercises - Project ideas |
| 650 | # | 0 | |a Service industries |x Marketing |x Case studies |z United States |
| 650 | # | 0 | |a Service industries |x Marketing |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202574 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||01264#1a002.8.2||01264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Services marketing a strategic approach