Services marketing a strategic approach
In Services Marketing, Gon?alves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts. *Encompasses all of the major concep...
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Upper Saddle River, New Jersey
Prentice Hall
1998
©1998 |
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| Online Access: | Click Here to View Status and Holdings. |
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Services marketing a strategic approach 
Principles of service marketing and management