Customer Relationship Management A Strategic Imperative in the World of e-Business

Customer Relationship Management A Strategic Imperative in the World of e-Business

Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer f...

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Bibliographic Details
Other Authors: Brown, Stanley A. (Editor)
Format: Book
Language:English
Published: Toronto John Wiley & Sons 2000
Subjects:
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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