Customer Relationship Management A Strategic Imperative in the World of e-Business
Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer f...
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| Format: | Book |
| Language: | English |
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Toronto
John Wiley & Sons
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Customer relationship management