How to write a marketing plan

This practical guide details each of the steps needed to formulate a workable and successful marketing plan. Includes exercises to help you produce sections of your own plan

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Bibliographic Details
Main Author: Westwood, John (Author)
Format: Book
Language:English
Published: London Kogan Page 2000 (2004 printing)
Edition:2nd ed
Series:The Sunday Times
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Online Access:Click Here to View Status and Holdings.
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