How to write a marketing plan
This practical guide details each of the steps needed to formulate a workable and successful marketing plan. Includes exercises to help you produce sections of your own plan
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2000 (2004 printing)
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| Edition: | 2nd ed |
| Series: | The Sunday Times
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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How to write a marketing plan