New products management

Saved in:

Bibliographic Details
Main Author:	Crawford, C. Merle Charles Merle
Other Authors:	Di Benedetto, C. Anthony
Format:	Book
Published:	Boston McGraw Hill 2000
Edition:	6th ed
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	New products > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-200408
020	#	#	\|a 9780070275522 (hbk.)
020	#	#	\|a 0070275521 (hbk.)
090	0	0	\|a HF5415.153 \|b .C72 2000
100	1	#	\|a Crawford, C. Merle \|q Charles Merle
245	1	0	\|a New products management \|c C. Merle Crawford, C. Anthony Di Benedetto
250	#	#	\|a 6th ed
260	#	#	\|a Boston \|b McGraw Hill \|c 2000
300	#	#	\|a xxv, 534 p. \|b ill. \|c 23 cm
490	1	#	\|a Irwin/McGraw-Hill series in marketing
500	#	#	\|a Includes index
526	8	#	\|a MKT920 \|b AA901 \|5 AAGBS
526	#	#	\|a Product Policy and Strategy \|b Doctor of Business Administration \|5 Arshad Ayub Graduate Business School
650	#	0	\|a New products \|x Management
700	1	#	\|a Di Benedetto, C. Anthony
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200408