New products management
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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
Boston
McGraw Hill
2000
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Edition: | 6th ed |
Series: | Irwin/McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-200408 | ||
020 | # | # | |a 9780070275522 (hbk.) |
020 | # | # | |a 0070275521 (hbk.) |
090 | 0 | 0 | |a HF5415.153 |b .C72 2000 |
100 | 1 | # | |a Crawford, C. Merle |q Charles Merle |
245 | 1 | 0 | |a New products management |c C. Merle Crawford, C. Anthony Di Benedetto |
250 | # | # | |a 6th ed |
260 | # | # | |a Boston |b McGraw Hill |c 2000 |
300 | # | # | |a xxv, 534 p. |b ill. |c 23 cm |
490 | 1 | # | |a Irwin/McGraw-Hill series in marketing |
500 | # | # | |a Includes index |
526 | 8 | # | |a MKT920 |b AA901 |5 AAGBS |
526 | # | # | |a Product Policy and Strategy |b Doctor of Business Administration |5 Arshad Ayub Graduate Business School |
650 | # | 0 | |a New products |x Management |
700 | 1 | # | |a Di Benedetto, C. Anthony |
040 | # | # | |a Shah Alam |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200408 |
998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| |