New products management

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Bibliographic Details
Main Author: Crawford, C. Merle Charles Merle
Other Authors: Di Benedetto, C. Anthony
Format: Unknown
Published: Boston McGraw Hill 2000
Edition:6th ed
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780070275522 (hbk.) 
020 # # |a 0070275521 (hbk.) 
090 0 0 |a HF5415.153  |b .C72 2000 
100 1 # |a Crawford, C. Merle  |q Charles Merle 
245 1 0 |a New products management  |c C. Merle Crawford, C. Anthony Di Benedetto 
250 # # |a 6th ed 
260 # # |a Boston  |b McGraw Hill  |c 2000 
300 # # |a xxv, 534 p.  |b ill.  |c 23 cm 
490 1 # |a Irwin/McGraw-Hill series in marketing 
500 # # |a Includes index 
526 8 # |a MKT920  |b AA901  |5 AAGBS 
526 # # |a Product Policy and Strategy  |b Doctor of Business Administration  |5 Arshad Ayub Graduate Business School 
650 # 0 |a New products  |x Management 
700 1 # |a Di Benedetto, C. Anthony 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=200408 
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