New products management

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Bibliographic Details
Main Author:	Crawford, C. Merle Charles Merle
Other Authors:	Di Benedetto, C. Anthony
Format:	Book
Published:	Boston McGraw Hill 2000
Edition:	6th ed
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	New products > Management
Online Access:	Click Here to View Status and Holdings.
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