New products management

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Bibliographic Details
Main Author: Crawford, C. Merle Charles Merle
Other Authors: Di Benedetto, C. Anthony
Format: Unknown
Published: Boston McGraw Hill 2000
Edition:6th ed
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxv, 534 p. ill. 23 cm
ISBN:9780070275522 (hbk.)
0070275521 (hbk.)