Marketing communications principles and practice

Marketing communications principles and practice

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recogniz...

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Bibliographic Details
Main Author: Kitchen, Philip J (Author)
Format: Book
Language:English
Published: London Int. Thompson 1999
Edition:1st ed
Subjects:
Marketing
Communication
Online Access:Click Here to View Status and Holdings.
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