Marketing principles perspectives

Marketing principles perspectives

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Bibliographic Details
Main Author: Bearden, William O.
Other Authors: Ingram, Thomas N., Laforge, Raymond W.
Format: Book
Published: Boston McGraw-Hill 1998
Edition:2nd ed.
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Marketing > United States
Online Access:Click Here to View Status and Holdings.
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250 # # |a 2nd ed. 
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300 # # |a xvi, 615 p.  |b col. ill.  |c 28 cm 
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500 # # |a Includes index 
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700 1 # |a Ingram, Thomas N. 
700 # # |a Laforge, Raymond W. 
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