Marketing principles perspectives

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Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Ingram, Thomas N., Laforge, Raymond W.
Format:	Book
Published:	Boston McGraw-Hill 1998
Edition:	2nd ed.
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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