Marketing & Selling the Travel Product

his introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of profession...

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Bibliographic Details
Main Author: Burke, James F
Other Authors: Resnick, Barry Paul
Format: Book
Language:English
Published: Africa Delmar 2000
©2000
Edition:2nd editions
Subjects:
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
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100 1 # |a Burke, James F 
245 1 0 |a Marketing & Selling the Travel Product  |c James F. Burke, Barry P. Resnick 
250 # # |a 2nd editions 
264 # 1 |a Africa  |b Delmar  |c 2000 
264 # 1 |c ©2000 
300 # # |a xix, 303 pages  |b illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a his introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more. 
546 # # |a Text in English 
650 # 0 |a Travel agents  |x Vocational guidance 
650 # 0 |a Tourism  |x Marketing 
700 1 # |a Resnick, Barry Paul 
745 0 0 |a Marketing and selling the travel product 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=195338 
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