Marketing & Selling the Travel Product
his introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of profession...
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Africa
Delmar
2000
©2000 |
Edition: | 2nd editions |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-195338 | ||
005 | 202151613810 | ||
008 | 240626t2000 -CN a## ##001 ##eng#D | ||
020 | # | # | |a 0827376480 (paperback) |
040 | # | # | |a UiTM |b eng |c UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a G155.A1 |b B88 2000 |
100 | 1 | # | |a Burke, James F |
245 | 1 | 0 | |a Marketing & Selling the Travel Product |c James F. Burke, Barry P. Resnick |
250 | # | # | |a 2nd editions |
264 | # | 1 | |a Africa |b Delmar |c 2000 |
264 | # | 1 | |c ©2000 |
300 | # | # | |a xix, 303 pages |b illustrations |c 28 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a his introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more. |
546 | # | # | |a Text in English |
650 | # | 0 | |a Travel agents |x Vocational guidance |
650 | # | 0 | |a Tourism |x Marketing |
700 | 1 | # | |a Resnick, Barry Paul |
745 | 0 | 0 | |a Marketing and selling the travel product |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=195338 |
964 | # | # | |c BOK |d 01 |