Marketing & Selling the Travel Product
his introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of profession...
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| Format: | Book |
| Language: | English |
| Published: |
Africa
Delmar
2000
©2000 |
| Edition: | 2nd editions |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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