Marketing & Selling the Travel Product

• Main Author: Burke, James F
• Other Authors: Resnick, Barry Paul
• Format: Book
• Language: English
• Published: Africa Delmar 2000; ©2000
• Edition: 2nd editions
• Subjects: Travel agents > Vocational guidance; Tourism > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 303 pages illustrations 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0827376480 (paperback)

his introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.