Marketing strategy planning and implementation

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Bibliographic Details
Main Author:	Walker, Orville C
Other Authors:	Larreche, Jean-Claude, Boyd, Harper W
Format:	Book
Published:	Boston Irwin 1999
Edition:	3rd ed
Series:	Irwin/McGraw Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0256261180
090	0	0	\|a HF5415.13 \|b .W249 1999
100	1	#	\|a Walker, Orville C
245	1	1	\|a Marketing strategy \|b planning and implementation \|c Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larreche
250	#	#	\|a 3rd ed
260	#	#	\|a Boston \|b Irwin \|c 1999
300	#	#	\|a xxiii, 393 p. \|b ill. \|c 23 cm
490	1	#	\|a Irwin/McGraw Hill series in marketing
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Larreche, Jean-Claude
700	#	#	\|a Boyd, Harper W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=194483
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam