Marketing strategy planning and implementation

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Bibliographic Details
Main Author:	Walker, Orville C
Other Authors:	Larreche, Jean-Claude, Boyd, Harper W
Format:	Book
Published:	Boston Irwin 1999
Edition:	3rd ed
Series:	Irwin/McGraw Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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