Services management an integrated approach

• Other Authors: Gemmel, Paul (Editor), Van Looy, Bart, Van Dierdonck, Roland
• Format: Unknown
• Published: London Financial Times 1998; ©1998
• Subjects: Service industries > Management
• Online Access: Click Here to View Status and Holdings.

 Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This second edition provides a comprehensive insight into the service management industry and it's importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. "Services Management" "second edition" is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students.