Strategic marketing communications new ways to build and integrate communications
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
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| Format: | Book |
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London
Kogan Page
1999
©1999 |
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications an integrated approach