Strategic marketing communications new ways to build and integrate communications

Strategic marketing communications new ways to build and integrate communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

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Bibliographic Details
Main Authors: Smith, P. R. (Author), Berry, Chris (Author)
Other Authors: Pulford, Alan
Format: Book
Published: London Kogan Page 1999
©1999
Subjects:
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-192890
005 20199284311
020 # # |a 0749429186  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5415.123  |b .S65 1999 
100 1 # |a Smith, P. R.  |e author 
245 1 0 |a Strategic marketing communications  |b new ways to build and integrate communications  |c P. R. Smith, Chris Berry, Alan Pulford 
264 # 1 |a London  |b Kogan Page  |c 1999 
264 # 1 |c ©1999 
300 # # |a xii., 300 pages  |b illustrations  |c 24 cm  |e 1 computer disk (3 1/2 in.) 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction. 
650 # 0 |a Communication in marketing 
700 1 # |a Berry, Chris  |e author 
700 # # |a Pulford, Alan 
710 1 # |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192890 
964 # # |c BOK  |d 01 

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