Strategic marketing communications new ways to build and integrate communications
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
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| Format: | Unknown |
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London
Kogan Page
1999
©1999 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-192890 | ||
| 005 | 20199284311 | ||
| 020 | # | # | |a 0749429186 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.123 |b .S65 1999 |
| 100 | 1 | # | |a Smith, P. R. |e author |
| 245 | 1 | 0 | |a Strategic marketing communications |b new ways to build and integrate communications |c P. R. Smith, Chris Berry, Alan Pulford |
| 264 | # | 1 | |a London |b Kogan Page |c 1999 |
| 264 | # | 1 | |c ©1999 |
| 300 | # | # | |a xii., 300 pages |b illustrations |c 24 cm |e 1 computer disk (3 1/2 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction. |
| 650 | # | 0 | |a Communication in marketing |
| 700 | 1 | # | |a Berry, Chris |e author |
| 700 | # | # | |a Pulford, Alan |
| 710 | 1 | # | |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192890 |
| 964 | # | # | |c BOK |d 01 |
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Marketing communications an integrated approach 
MARKETING COMMUNICATIONS OFFLINE AND ONLINE INTEGRATION,ENGAGEMENT AND ANALYTICS