Strategic marketing communications new ways to build and integrate communications

• Main Authors: Smith, P. R. (Author), Berry, Chris (Author)
• Other Authors: Pulford, Alan
• Format: Unknown
• Published: London Kogan Page 1999; ©1999
• Subjects: Communication in marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii., 300 pages illustrations 24 cm 1 computer disk (3 1/2 in.)
• Bibliography: Includes bibliographical references and index
• ISBN: 0749429186

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.