Strategic marketing communications new ways to build and integrate communications
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Kogan Page
1999
©1999 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction. |
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| Physical Description: | xii., 300 pages illustrations 24 cm 1 computer disk (3 1/2 in.) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749429186 |
Marketing communications an integrated approach