Media planning workbook with discussions and problems

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Bibliographic Details
Main Author: Sissors, Jack Zanville 1919-
Other Authors: Goodrich, William B
Format: Unknown
Published: Lincolnwood, I11 NTC Bisiness Books printing 1988
Edition:2nd ed (Revised)
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 194 p. 28 cm
ISBN:0844230804