Media planning workbook with discussions and problems

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Bibliographic Details
Main Author:	Sissors, Jack Zanville 1919-
Other Authors:	Goodrich, William B
Format:	Book
Published:	Lincolnwood, I11 NTC Bisiness Books printing 1988
Edition:	2nd ed (Revised)
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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