Getting the Best from Agencies and other outside services

Getting the Best from Agencies and other outside services

This practical guide shows how managers can make the most of external services through a process which entails careful selection, the drawing up of specific contracts, and the evaluation of the effectiveness of the final product. Packed with advice on making the maximum use of a broad range of marke...

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Bibliographic Details
Main Author: Smith, Geoffrey (Author)
Other Authors: Hart, Norman (Editor)
Format: Book Chapter
Language:English
Published: London Kogan Page 1994
©1994
Series:Marketing in action series series editor, Norman Hart
Subjects:
Advertising agencies > Great Britain
Advertising > Management > Great Britain
Online Access:Click Here to View Status and Holdings.
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