Getting the Best from Agencies and other outside services
This practical guide shows how managers can make the most of external services through a process which entails careful selection, the drawing up of specific contracts, and the evaluation of the effectiveness of the final product. Packed with advice on making the maximum use of a broad range of marke...
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| Format: | Book Chapter |
| Language: | English |
| Published: |
London
Kogan Page
1994
©1994 |
| Series: | Marketing in action series
series editor, Norman Hart |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Getting the best from your ad agency everything marketers need to know about working with agencies--from creative media planning, budgeting and market strategy to campaign execution and evaluation