Motivation in advertising motives that make people buy
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Main Author: | |
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Format: | Book |
Published: |
New York
McGraw-Hill
1971
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Series: | McGraw-Hill series in advertising and selling
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | 210p. illus. 24cm |
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ISBN: | T000008042 |