Electronic commerce a manager's guide

Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities...

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Bibliographic Details
Main Author: Kalakota, Ravi (Author)
Other Authors: Whinston, Andrew B
Format: Book
Language:English
Published: Reading, Massachusetts Addison-Wesley 1997
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