Consumer psychology for marketing
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international a...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
London
International Thomson Business Press
1998 (2002 printing)
©1998 |
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
Consumer choice 
CONSUMER BEHAVIOUR Applications in Marketing