Consumer psychology for marketing

Consumer psychology for marketing

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international a...

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Bibliographic Details
Main Authors: Foxall, G. R (Author), Goldsmith, Ronald Earl (Author)
Other Authors: Brown, Stephen
Format: Unknown
Published: London International Thomson Business Press 1998 (2002 printing)
©1998
Edition:Second Edition
Subjects:
Consumer behavior
Marketing > Psychological aspects
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