Marketing ethics an international perspective
Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
International Thomson Business
1998
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| Edition: | 1st ed |
| Series: | Advanced marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Ethical marketing decisions the higher road