Marketing ethics an international perspective

Marketing ethics an international perspective

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the...

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Bibliographic Details
Main Author: Schlegelmilch, Bodo B (Author)
Format: Book
Language:English
Published: London International Thomson Business 1998
Edition:1st ed
Series:Advanced marketing series
Subjects:
Business ethics
Marketing > Moral and ethical aspects
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