Marketing ethics an international perspective
Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
International Thomson Business
1998
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| Edition: | 1st ed |
| Series: | Advanced marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5387 |b .S344 1998 |
| 100 | 1 | # | |a Schlegelmilch, Bodo B |e author |
| 245 | 1 | 1 | |a Marketing ethics |b an international perspective |c Bodo B. Schlegelmilch |
| 250 | # | # | |a 1st ed |
| 264 | # | 1 | |a London |b International Thomson Business |c 1998 |
| 300 | # | # | |a x, 468 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Advanced marketing series |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. |
| 650 | # | 0 | |a Business ethics |
| 650 | # | 0 | |a Marketing |x Moral and ethical aspects |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=179320 |
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Ethical marketing decisions the higher road