Marketing ethics an international perspective

Marketing ethics an international perspective

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the...

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Bibliographic Details
Main Author: Schlegelmilch, Bodo B (Author)
Format: Book
Language:English
Published: London International Thomson Business 1998
Edition:1st ed
Series:Advanced marketing series
Subjects:
Business ethics
Marketing > Moral and ethical aspects
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.
Physical Description:x, 468 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:186152191X

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