What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers

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Bibliographic Details
Main Author:	Winters, Peggy Fincher
Other Authors:	Winters, Arthur Allen, Buchman, Jeffrey, Nogid, Irv
Format:	Book
Published:	New York Retail Reporting Corp. 1996
Subjects:	Fashion merchandising Advertising > Fashion
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Winters, Peggy Fincher
245	1	1	\|a What works in fashion advertising \|b interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers \|c Peggy Fincher Winter/Dr. Arthur Allen Winters and the Telefashion Group Prof. Jeffrey Buchman and Prof
260	#	#	\|a New York \|b Retail Reporting Corp. \|c 1996
300	#	#	\|a 158 p. \|b col. ill. \|c 31 cm
650	#	0	\|a Fashion merchandising
650	#	0	\|a Advertising \|x Fashion
700	1	#	\|a Winters, Arthur Allen
700	#	#	\|a Buchman, Jeffrey
700	#	#	\|a Nogid, Irv
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=178932
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