What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers

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Bibliographic Details
Main Author:	Winters, Peggy Fincher
Other Authors:	Winters, Arthur Allen, Buchman, Jeffrey, Nogid, Irv
Format:	Book
Published:	New York Retail Reporting Corp. 1996
Subjects:	Fashion merchandising Advertising > Fashion
Online Access:	Click Here to View Status and Holdings.
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