What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers

What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers

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Bibliographic Details
Main Author: Winters, Peggy Fincher
Other Authors: Winters, Arthur Allen, Buchman, Jeffrey, Nogid, Irv
Format: Book
Published: New York Retail Reporting Corp. 1996
Subjects:
Fashion merchandising
Advertising > Fashion
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:158 p. col. ill. 31 cm
ISBN:0934590869

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