Marketing An Introduction
This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
1997
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K625 1997 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 1 | |a Marketing |b An Introduction |c Philip Kotler and Gary Armstrong |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Upper Saddle River, New Jersey |b Prentice Hall |c 1997 |
| 264 | # | 4 | |c ©1997 |
| 300 | # | # | |a xxix, 130 pages |b colour illustration |c 26 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a "Instructor's free copy"--Cover |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=176472 |
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MARKETING An introduction