Marketing An Introduction
This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
1997
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action |
|---|---|
| Item Description: | "Instructor's free copy"--Cover |
| Physical Description: | xxix, 130 pages colour illustration 26 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0132527103 (hardback) |
MARKETING An introduction