Strategic management and business policy entering 21st century global society

Strategic management and business policy entering 21st century global society

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This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, envir...

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Bibliographic Details
Main Authors: Wheelen, Thomas L (Author), Hunger, J. David 1941- (Author)
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley 1998
Edition:6th ed
Subjects:
Strategic planning
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