MARKETING MANAGEMENT AN ASIAN PERSPECTIVE
A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, m...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice Hall, Inc.
1996
©1996 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 190828t1996 SI af# ##001 ##eng#D | ||
| 020 | # | # | |a 0132548976 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M37 1996 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a MARKETING MANAGEMENT |b AN ASIAN PERSPECTIVE |c Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan |
| 264 | # | 1 | |a Singapore |b Prentice Hall, Inc. |c 1996 |
| 264 | # | 1 | |c ©1996 |
| 300 | # | # | |a xviii, 1055 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, managing the salesforce, evaluating and controlling market performance, and the Asian marketplace. They include many case studies of marketing situations and companies' tactics from real-world situations in Asia. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 700 | 1 | # | |a Siew, Meng Leong |e author |
| 700 | 1 | # | |a Swee, Hoon Ang |e author |
| 700 | 1 | # | |a Chin, Tiong Tan |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=175568 |
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MARKETING MANAGEMENT An Asian Perspective