Advertising communications & promotion management
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill Companies
1996 (1997 printing)
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| Edition: | 2nd ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and promotion management
Advertising and Promotion An Integrated Marketing Communications Perspective
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
