Advertising communications & promotion management

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Bibliographic Details
Main Author:	Rossiter, John R.
Other Authors:	Percy, Larry
Format:	Book
Published:	New York McGraw-Hill Companies 1996 (1997 printing)
Edition:	2nd ed
Series:	McGraw-Hill series in marketing
Subjects:	Sales promotion Communication in marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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