Advertising communications & promotion management
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| Format: | Book |
| Published: |
New York
McGraw-Hill Companies
1996 (1997 printing)
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| Edition: | 2nd ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 640 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007053943X 9780070539433 |
Advertising and promotion management