The marketing planning workbook effective marketing for marketing managers

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Bibliographic Details
Main Author:	Dibb, Sally 1963-
Other Authors:	Bradley, John 1952-, Simkin, Lyndon 1961-
Format:	Unknown
Published:	London Routledge 1996
Series:	The marketing workbooks
Subjects:	Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.13 \|b .D477 1996
100	1	#	\|a Dibb, Sally \|d 1963-
245	1	4	\|a The marketing planning workbook \|b effective marketing for marketing managers \|c Sally Dibb, Lyndon Simkin, and John Bradley
260	#	#	\|a London \|b Routledge \|c 1996
300	#	#	\|a xxx, 224 p. \|b ill., figures \|c 23 cm
490	1	#	\|a The marketing workbooks
500	#	#	\|a Simultaneously published in the United States and Canada
504	#	#	\|a Includes bibliographies
650	#	0	\|a Marketing \|x Planning
700	1	#	\|a Bradley, John \|d 1952-
700	#	#	\|a Simkin, Lyndon \|d 1961-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=166781
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