The marketing planning workbook effective marketing for marketing managers

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Bibliographic Details
Main Author:	Dibb, Sally 1963-
Other Authors:	Bradley, John 1952-, Simkin, Lyndon 1961-
Format:	Unknown
Published:	London Routledge 1996
Series:	The marketing workbooks
Subjects:	Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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