The marketing planning workbook effective marketing for marketing managers
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
London
Routledge
1996
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| Series: | The marketing workbooks
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Simultaneously published in the United States and Canada |
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| Physical Description: | xxx, 224 p. ill., figures 23 cm |
| Bibliography: | Includes bibliographies |
| ISBN: | 0415118913 |
Marketing planning a workbook for marketing managers