HOSPITALITY MARKETING
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on t...
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| Format: | Book |
| Language: | English |
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Oxford
Butterworth-Heinemann
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-165475 | ||
| 005 | 2022522161652 | ||
| 008 | 220622s1996 ENK a 001 eng D | ||
| 020 | # | # | |a 0750626887 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M3 |b W43 1996 |
| 100 | 1 | # | |a Wearne, Neil |e author |
| 245 | 1 | 1 | |a HOSPITALITY MARKETING |c Neil Wearne |f revised by Alison J. Morrison |
| 264 | # | 1 | |a Oxford |b Butterworth-Heinemann |c 1996 |
| 300 | # | # | |a xvi, 321 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. |
| 650 | # | 0 | |a Hospitality industry |x Marketing |
| 700 | 1 | # | |a Morrison, Alison J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=165475 |
| 964 | # | # | |c BOK |d 01 |
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Marketing hospitality 
MARKETING OF HOSPITALITY SERVICES