HOSPITALITY MARKETING
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on t...
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| Format: | Book |
| Language: | English |
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Oxford
Butterworth-Heinemann
1996
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing hospitality 
MARKETING OF HOSPITALITY SERVICES