Practical media relations

Practical media relations

This volume describes the basic skills and techniques involved in media relations. The author starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives

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Bibliographic Details
Main Author: Ridgway, Judith 1939- (Author)
Format: Book
Language:English
Published: Brookfield, VT Gower 1996
Edition:2nd ed
Subjects:
Mass media and business
Public relations
Online Access:Click Here to View Status and Holdings.
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